YouTube struggles despite dominance
Posted on March 6, 2007
Filed Under Business, Marketing/Advertising
WASHINGTON — In the few months since Google paid $1.65 billion to acquire YouTube, both companies have tried to come up with a formula to turn the hugely popular online video site into a moneymaking venture.
Turns out, it’s not easy.
Google moved some of its top executives to YouTube to hammer out deals with media companies to put their videos on the Web site and share advertising revenue, but at least one major deal recently fell through. YouTube promised to roll out new technology to prevent copyrighted material from appearing on the site, but in the meantime, pirated clips continue to pop up. Unhappy with YouTube’s terms, Viacom decided to forgo YouTube, and instead is striking out on its own online-video ventures.
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