Ad:Tech London 2007
Posted on September 27, 2007
Filed Under Ad:Tech, Marketing/Advertising, Videos
The 2007 Ad:Tech London was held again at the Olympia National Hall from September 24 - 25. This year I found the conference larger with more exhibits and also more attendees. Thankfully my main priority with these conferences is networking, so a larger exhibit hall was valuable.
However, I try to attend some sessions if schedule permits, but usually I would attend the Keynotes. Unfortunately there wasn’t anything new that the speakers spoke about that we haven’t heard the industry talk about before.
Consumer behavior is changing in terms of how they interact with media and brands. Therefore media needs to change, because consumers wants to interact with advertiser and as a result marketers need to change their strategy to make their campaigns more interactive with the consumer. Confused? It’s really simple to understand. Here is a funny video that simply explains it all.
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