A Risky Toilet Commercial
Check this awesome Ad from CWS (Complete Washroom Solutions), it features the future of public toilets. The Ad is very risky and will never be broadcast in North America… It’s pretty hilarious and sends out a good message to all you sniffers out there. Don’t Do Drugs….on a toilet seat…. Haha
Ad:Tech London 2007
The 2007 Ad:Tech London was held again at the Olympia National Hall from September 24 - 25. This year I found the conference larger with more exhibits and also more attendees. Thankfully my main priority with these conferences is networking, so a larger exhibit hall was valuable.
However, I try to attend some sessions if schedule permits, but usually I would attend the Keynotes. Unfortunately there wasn’t anything new that the speakers spoke about that we haven’t heard the industry talk about before.
Consumer behavior is changing in terms of how they interact with media and brands. Therefore media needs to change, because consumers wants to interact with advertiser and as a result marketers need to change their strategy to make their campaigns more interactive with the consumer. Confused? It’s really simple to understand. Here is a funny video that simply explains it all.
The Simpsons Kwik-E-Mart Comes to Life
Twelve 7-Eleven stores got converted to Kwik-E-Mart in effort to promote the Simpsons Movie which is set to be released on July 27, 2007.
This new marketing approach of blending reality and fiction is sure creating a buzz among the Simpson fans.
Here is the article from ABC News
By SCOTT MAYEROWITZ
ABC NEWS Business Unit
July 3, 2007
There was a time when a successful movie promotion consisted of giving away plastic cups and toys with the purchase of a burger and fries.
Not anymore.
While fast food tie-ins are still a major part of generating hype for a new film, today Hollywood seeks larger and more creative means to create buzz. Call it organic, viral or guerrilla marketing.
The latest incarnation came this week when 7-Eleven transformed 12 of its convenience stores into caricatures of the Kwik-E-Mart as part of a promotion for “The Simpsons Movie.”
The promotion further blurs the line between reality and fiction.
It used to be that marketers tried to work real-life products into movies and TV shows. While that still happens, today some highly known fake products are creeping into reality.
One of the first was the Bubba Gump Shrimp Co., a seafood restaurant chain that came out of the hit 1994 movie “Forrest Gump.” The first restaurant opened two years after the movie premiered. There are now 21 outlets in the United States and seven abroad including locations in Tokyo, Hong Kong and Cancun.
Items from the “Harry Potter” books and movies have also jumped from fiction to reality. A candy from the books — Bertie Bott’s Beans — are now available from jelly bean manufacturer Jelly Belly.
The 7-Eleven stores that have been turned into Kwik-E-Marts are stocked with products from “The Simpsons.”
There are boxes of KrustyO’s cereal, Buzz Cola, pink doughnuts and special edition “Radioactive Man” comic books. 7-Eleven also renamed its Slurpee frozen drinks as Squishees. One key “Simpson” product, however, is missing: Duff beer.
“‘The Simpsons’ 7-Eleven campaign feels wonderfully fresh to me,” said Drew Neisser, CEO of Renegade Marketing Group. “‘Simpsons’ fans are already buzzing about it.”
7-Eleven only converted 11 stores in the United States and one in Canada, but still managed to create a strong buzz, Neisser said.
“For ‘Simpsons’ fans, this is an inside joke on a colossal scale,” he said. “Among ‘Simpsons’ fans this conversion is sure to enhance their perceptions of 7-Eleven as a cool place to shop. What it is really clever about this is the blending of reality and fiction.”
Mobile Phones are new Frontier in Advertising
LONDON: ON ADVERTISING
Eric Pfanner
Old media got left behind in the race to go online, in part because the prospects for advertising, traditionally the major revenue generator for newspapers, magazines and television, seemed unclear on the Internet. Then online advertising took off, and old media are still playing catch-up.
Now, with the next iteration of the Internet, the mobile Web, spreading around the world, publishers and other content providers are trying to keep up, lest they get in late on another advertising bonanza.
Last week in London, the Online Publishers Association released a study showing that use of the mobile Internet is on the rise, along with acceptance of mobile advertising.
The survey, conducted by TNS Media and Entertainment in the United States, Britain, France, Germany, Italy and Spain, found that 76 percent of cellphone owners in those countries now have access to the Web from mobile devices. The researchers, who polled about 1,000 people in each country, found that more than a third of those with mobile Web access used such services. The Web-using population ranged from 34 percent in France to 54 percent in Britain.
Studies commissioned by trade organizations are sometimes just disguised marketing exercises, and indeed the publishers’ group’s numbers seem surprisingly high, compared with other recent surveys of Web access by mobile phone users. According to M:Metrics, a research firm based in Seattle, 14 percent of British cellphone users accessed the Web for news and information in the fourth quarter. In Germany, a mere 3.2 percent did so, according to the firm.
Still, even if the lower estimates are right, mobile marketing could be a big thing, simply because the numbers are enormous. Some oft-repeated measures: Around one billion mobile phones will be sold around the world this year. Globally, there are more cellphones than PCs.
“I always hear about the cellphone as being the ‘third screen,’ but I think about it as the first one,” said Bob Greenberg, chief executive of R/GA, an agency based in New York that specializes in digital advertising, speaking at a conference sponsored by the publishers’ association. “It’s with me all the time.”
I AM CANADIAN
Molson Canadian has one of the best TV beer ads and marketing campaigns than any other. This is one of the many hilarious ads featuring Joe Molson.
YouTube struggles despite dominance
WASHINGTON — In the few months since Google paid $1.65 billion to acquire YouTube, both companies have tried to come up with a formula to turn the hugely popular online video site into a moneymaking venture.
Turns out, it’s not easy.
Google moved some of its top executives to YouTube to hammer out deals with media companies to put their videos on the Web site and share advertising revenue, but at least one major deal recently fell through. YouTube promised to roll out new technology to prevent copyrighted material from appearing on the site, but in the meantime, pirated clips continue to pop up. Unhappy with YouTube’s terms, Viacom decided to forgo YouTube, and instead is striking out on its own online-video ventures.